- Working like a dog
- Excellent vacation in the Grand Cayman Islands
- Back to working like a dog
- Heads down on a collaboration project
But now I'm back in the saddle again.
I've gotten a couple of emails from readers about my "day job" and what I do. To pay the bills, buy stuff, and keep a roof over my head I sell software for an amazing company with a funky name - Splunk. My role is simply that of a technical resource to answer questions, show customers how to use the software and present the solution in such a way that the audience "must have this yesterday." And yes, it often involves heady topics such as;
- Utilization of open source JAVA SDK wars, enabling RT textual analysis pattern discoveries
- High performance, high availability (HA) network topologies with streaming transaction engines
- Spath-based syntactical analysis of multi-tiered XML payloads and tag syntax distribution
Not for the faint of heart, but cool to me. But ultimately what I get to do for work is TELL STORIES, though they should be of a non-fictional bent. Let me explain.
I learned a long time ago that no matter how awesome your technology is, no matter how amazing it looks/works if your pitch doesn't resonate with a prospective customer you've got no chance. There are some pretty startling parallels between my writing approach and the way I engage with a "future customer" (sales parlance, of course). Structure, plot, conflicts, protags and antags? They're all there in a pitch to a customer if you do it right. Many of the correlations are highlighted in the table below.
I'm still early on my writing career, but I've been selling software for a very long time for a variety of different companies. There are several truths which pertain to both activities;
1. You can never be too prepared.
2. People buy from people they like.
3. If you don't hook them early, you're lost.
4. Telling a story is the best way to change opinions.
5. Always be engaged, sincere and honest.
I'd love to